SELLERS

A specialist in the marketing and sale of multi-million dollar properties, Bob has designed and implemented numerous marketing campaigns for luxury properties in the U.S, Mexico, Europe, Canada, Costa Rica, South Africa and Hawaii.

Geographically diversifying his listing inventory to include national and overseas estates, Bob has used extremely creative marketing and proactive networking to set records for the highest priced residential sales in several markets worldwide. He has found that using a much more direct and sophisticated marketing approach than "standard" firms has resulted in unparalleled success.

Bob's approach embodies creative and outside the box thinking as well as targeted advertising to specific high end clientele. Personal networking through numerous business managers, talent agents, entertainment attorneys, and financial advisors assures that listed properties are presented to qualified buyers in the entertainment industry on a regular basis.

Marketing and selling properties in the price range in which we deal requires extensive advertising in publications and websites that target the luxury home buyer. A major part of our marketing involves the design and placing of advertising on a continuous basis with the most effective publications and international websites in luxury home marketing.

Because of the highly individualized and costly nature of our marketing, which is global in scope, the type and number of properties we represent is discretionary and limited. Once accepted as a listing, the first step is to have the property professionally photographed. From these images an individual website is created that links up with all local, national and international advertising placed on behalf of the property.

Other marketing strategies will be implemented based on Bob's analysis of the property's design elements, location and appeal in order to draw the greatest number of qualified buyers.

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